Why should you read this? Simple, you want to build a successful app that people will actually use. Having seen and listened to a host of pretty good ideas that hardly see 5,000 downloads in their lifetime, I thought it would help to put out an advice to entrepreneurs or developers who are still wasting all their efforts, resource and you name it building apps like Uber for Snapchat, Facebook for Twitter and whatever.
Frankly, nobody or investor wants another Whatsapp, Facebook, Twitter or Youtube, without novelty. If you ever will build a similar app, Never try to build an AiO (All-in-One), claiming its a go to for everything, not in this life, please.
That said, here are few things you might want to consider before you waste your time and money building a DoA (Dead on Arrival) App/service.
1. Ask yourself Why? – Why do I want to build this app? – I can’t answer that for you, and if you don’t have an answer (that is, a singular purpose of why you are building) convincing enough to you then don’t waste your time. Never build because there is a market, the market might not be interested in yours.
Another is, Why should people download or use it? – Yes, why should I use MySpace when I have Facebook or Why should I send SMS when I have WhatsApp? People only use or download your app when they have the need to. If you can’t make them see the need or create the need for them to, no need building too.
2. Who are you building for? – The most grievous mistake you can ever make as an entrepreneur is thinking you have a good idea. Any good idea that can’t be tested or validated is a concept. Yes, I said so. I have met a lot of people who build products/apps in isolation only for them to launch and nobody is interested.
Before you build, sample people’s interest with polls and surveys to help you understand what their reaction would be.
If you have passed the first two above, good.
3.Next is the 5-5-3 App litmus test? Maybe you’ve heard of it. If you haven’t, its quite simple. Run your idea via this litmus test which connotes you asking yourself again these vital questions. Will anyone spend 5 minutes on my app daily? Will they use it at least 5 times a day and keep it for 3 months at least. Test this theory with any successful app that you know, most of them pass successfully.
4. Focus on good design and experience – The above was just to validate the idea if it has potentials to succeed. Now you can go ahead with building, but be aware that a poor design and experience for users no matter how good the idea is can easily turn them off.
You should know what makes a good design is a user’s experience, how easily can your users navigate your app and get stuff done. If they have to think over intuition getting around your app then you will have bad reviews simple. See how to create awesome mobile app design.
5. Third Party dependent? – If you are building an app and the core function/feature is dependent on a third party service, whether API or fulfilment of order, then you have to rethink your strategy. You don’t want to be stranded or at the mercy of another app/service before yours can come to life.
6. Finally, Think. – If you must go ahead, think like an investor, will you put your money in your app if it wasn’t yours? Also, Will you recommend friends to download your app if you were a user? Lastly, will you write or feature your app if you were a blogger or a media rep?
7. Bonus – If your app is not for commercial purpose, then you need, but not necessarily in the beginning figure out how you would make money from it. However, if you pass the first six advice above, you can be sure you would definitely find a revenue model.
Alternatively, if you build for fun, still, make sure your app adds value. It’s better not to build than to build something useless.
Have you got an advice or two? Do leave your comments.