Regardless of Africa Internet Group, the mother company of Hello Food, Jovago, Lamudi, Easy Taxi and Kaymu getting 75 Million Euros from Orange and $326Mn from MTN, Rocket Internet, AXA and Goldman Sachs, things may not be going for one of its portfolio startups, Easy Taxi.
According to a report from Techweez, the taxi booking company may be on its way out of the African market altogether. This follows a similar move in Asia where the company completely shut its operations early this year with plans to concentrate on operations in its native Latin American markets.
The company was at its peak last year operating in more than 420 cities worldwide with 16 of these cities in the African continent. According to sources, the Rocket Internet backed company wants to firm its presence in the Latin American market by increasing its presence in cities.
Locally, Easy Taxi was seen as the main competitor to Uber, another player who has been expanding and gaining traction. The company had a presence in Nairobi, Nakuru and Mombasa cities. The firm had managed to amass nearly 2,000 driver partners spread across the towns and recently unveiled an ambitious plan dubbed ‘1 Billion for 1,000 drivers’ with KCB Bank to allow its driver partners to access asset financing.
Techweez’s source, on condition of anonymity confirmed Easy Taxi has already notified employees of the planned decision. Customers will be notified of the plans soon and will be given a one month notice of the same, with Corporate customers first to be stricken down.
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