90 Seconds, a cloud video production platform, allowing brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile raised US$7.5 million in Series A funding led by Sequoia India. Sequoia is famous for investments in companies including Apple, Google, YouTube and Airbnb.
The fund, supported Oleg Tscheltzoff, founder of Fotolia.com, (which sold to Adobe for US$860 Million) will accelerate 90 Seconds’ global expansion as the market leader in cloud video production.
90 Seconds since it’s launched in 2010 has worked with over a thousand brands like Barclays, PayPal, Visa and Sony to produce high quality, fast, easy and affordable video content. The 90 Seconds marketplace enables flexible and easy discovery of more than 5,000 video creative professionals in over 70 countries across 40 categories including videographers, directors, editors, producers, animators, drone operators, photographers and many more.
90 Seconds strips back the complexity of video production, giving brands and agencies access to a marketplace of creatives, and an automated, end-to-end suite of workflow tools. These creatives can seamlessly collaborate on a comprehensive software platform which allows customers the ability to purchase, plan, shoot, edit and review professional videos across the globe – all online or from their mobile.
Founder and CEO of 90 Seconds, Tim Norton says “Video content is a must have in today’s world and we are proud to have developed a solution that works for brands around the globe to deliver fast, affordable content. We are excited to work with our new and existing investors who understand the opportunity 90 Seconds has to completely change the global video production landscape.”
Some of the world’s biggest brands including Visa, PayPal, Sony, Samsung, Barclays and Microsoft have used the platform regularly.
“I could see what the editors were doing and how the shoots had gone that day. So all really good stuff in terms of real-time updates which was really important to me as a client,” says Julian Bucknaill from Barclays.
Along with brands, 90 Seconds also works with agencies on global projects and provides seamless integration with popular video distribution platforms, storage platforms and stock libraries including Youtube, Vimeo, Dropbox and Google Drive.
“90 Seconds has provided us with an affordable, transparent and collaborative process through our projects with them. Their strength in multiple country productions is a big plus,” says Jackie They, Head of Content Production at BBDO Singapore.
eMarketer estimates the content marketing, video marketing, and social media industries to be worth $118 billion and Nielsen reports that 64% of marketers expect online video to dominate their strategies in the near future. Within this large market, 90 Seconds had strong growth of over 300% in revenue in the past twelve months.
Pieter Kemps, Vice President of Sequoia Capital says, “The 90 Seconds team has done a terrific job in building the leading global marketplace for video production. In the large and rapidly growing video market, they offer creative talent and agencies a unique workflow platform to work together on global projects. This has enabled them to build a fast-growing and rapidly scaling model.”
As well as further developing technology and customer experience, this funding round will be used to meet strong demand from the industry by expanding into new markets in Asia, the US and Europe, and strengthening their presence in existing countries.